Frequently Asked Questions

We use surveys in our research. We also do focus groups and panels; Whatever tools are required. DiG is more like a strategic partner focused on driving growth and improvement at your school.

Depends on the project.  We discuss your objectives and provide a recommendation detailing how to achieve them efficiently and cost-effectively.  

No. DiG gathers your objectives and provides a plan and estimate.  Once approved, DiG develops questionnaires, builds surveys or panels/focus groups, and we manage everything.  We also provide email content to be sent to your constituents detailing the initiative and prepping them for participation to ensure high response rate.  When done, DiG provides analysis in the form of an Executive Summary/Topline Report and accompanying formatted datafile.

Extensive background in marketing and consumer insights.  Equally important, DiG's founder attended, and has spent years working specifically with independent schools, so we speak the language and understand the space.